Your website needs to look pleasing to the eyes as well as be easy to use. Think about how you use websites.
Do you care more about the colours or how easy it is to find what you’re after?
Do you find some websites hard to use and others easy? If so, why?
One page – one purpose
Clever use of negative or white space
Bold and bright colours for buttons and links you want people going to
The goal of your website is to get people to do something. Whether that be enter in their information for a quote or give you a call.
Make what you want a website visitor to do really obvious
Talk about the customer needs and desires 80% of the time, and yourself and your business 20% of the time
Easy to use navigation and menus that are intuitive
Fast page loading speed
Clever use of images and icons and colours
If you don’t have a website and you’re running a business, have you considered the numerous advantages to having one?
Look around and you’ll notice people are on their phones more than they look at you in the eye.
That’s why you need to be online – it’s where everyone’s attention is these days. Your bottom line and your family will thank you.
Search engine optimisation is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
Above is an example of how your website will appear organically on a search engine such as Google.
The better and more relevant your SEO and keywords are, the higher up in the ranking you will appear. Really, you want to be on the first page and ideally in the top three after ads.
People are more likely to click the first few links in a search, this is why it’s so important to get this right.
There are multiple ways you can increase your visibility on search engines, here is just a few ways you can implement now: