Web Design, Development & SEO

Why Its So Important To Get These Right

web design, development and SEO
Web design, development and SEO

Web Design and Development

& SEO

A good website is a place to showcase what you do online and build trust and identity with a customer.

It should be clear and easy to use and should work perfectly on all web browsers (like Chrome or Firefox) as well as all mobile devices.

More than 80% of internet traffic is from mobile devices, so this is an important area to get right.

A good website is easy to use and looks just as professional.

Your website needs to look pleasing to the eyes as well as be easy to use. Think about how you use websites.

web design, development & SEO

Do you care more about the colours or how easy it is to find what you’re after?

Do you find some websites hard to use and others easy? If so, why?

The basics of a Good Website include:

web design, development & SEO

#1.

One page – one purpose

#2.

Clever use of negative or white space

#3.

Bold and bright colours for buttons and links you want people going to

#4.

The goal of your website is to get people to do something. Whether that be enter in their information for a quote or give you a call.

#5.

Make what you want a website visitor to do really obvious

#6.

Talk about the customer needs and desires 80% of the time, and yourself and your business 20% of the time

#7.

Easy to use navigation and menus that are intuitive

#8.

Fast page loading speed

#9.

Clever use of images and icons and colours

If you don’t have a website and you’re running a business, have you considered the numerous advantages to having one?

Look around and you’ll notice people are on their phones more than they look at you in the eye.

That’s why you need to be online – it’s where everyone’s attention is these days. Your bottom line and your family will thank you.

Once You Have a Professional Website Set up You Need A Way For People To Discover It

SEO (Search Engine Optimisation)

Search engine optimisation is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

an example of how websites show up when using search engine optimisation

Above is an example of how your website will appear organically on a search engine such as Google.

The better and more relevant your SEO and keywords are, the higher up in the ranking you will appear. Really, you want to be on the first page and ideally in the top three after ads. 

People are more likely to click the first few links in a search, this is why it’s so important to get this right.

Doing SEO right will increase your chances of being found online without paying a cent in advertising!

There are multiple ways you can increase your visibility on search engines, here is just a few ways you can implement now:

  • Improve Your Page Loading Speed
  • Use Keywords
  • Produce High-quality Content
  • Optimise Your Images
  • Break Up Your Content With Header Tags (e.g. H1, H2 etc)
  • Start a Blog
  • Link To Other Websites
  • Improve Your User Experience
  • Make Sure Your Site Reads Well
  • Fix Any Broken Links
  • Optimise Your Site For Mobile
  • Properly Format Your Page
  • Provide Your Contact Information
  • Encourage Sharing & Interaction on Social Media
  • Write Enticing Headlines & Descriptions
  • Tag Your Images
  • Get Set Up On ‘Google My Business’

Our Solutions

  • Dynamic WordPress Website Design
  • Search Engine Optimisation (SEO)
  • App & Social Integration
  • Blog Page Design
  • Landing Page Design
  • SSL
  • Hosting, Server, DNS & CDN Setup
  • CSS, HTML & Javascript

*All of our solutions are unique and specifically tailored to align with your business goals, image and message.

Social Media Solution

Contact Us

Your business and your goals will determine what would be best for your website. If you already have a website and want to get an upgrade or don’t yet have one you can easily contact us for a free quote at [email protected] or on 1300 352 908.