Social media usage is one of the most popular online activities. Right now, over 2.9 billion people are using social media worldwide.
This is estimated to increase to 3.1 billion people by 2021, The number of users is constantly increasing and as of January 2019 stood at 45 percent of the world’s population.
By having a professional and active online presence and a well thought out and implemented marketing strategy you can rise above your competition and achieve an abundance of benefits for you and your business, such as:
and arguably more important: get people talking about, engaging and communicating with your brand.
In order to know what platforms are going to work best for your business you need to ask yourself one simple question:
You need to be posting regularly and to a high standard.
Which means high-quality information and high-quality images/videos that offer real value to the customer.
Posting high quality content daily over multiple platforms can more often than not be a challenge for business owners. Posting daily often eats into your precious time that could be used more profitably elsewhere.
Without a solid well thought out marketing plan and a little help from a professional it can become a chore and this in turn leads to lower quality posts and inconsistency in your brands message and appearance.
As a result, there can be no growth in your potential customer base and/or profits through social media, all the benefits will be left on the table.