So... What Is

Pay-per-Click Advertising

and How Can It Help You?

Let's Find Out!

Pay-per-click advertising
pay per click advertising

Pay-per-click Advertising

A Definition

Pay per click, or PPC, is an advertising strategy where you pay each time a person clicks on your ad. It’s basically a way to exchange money for website visits.

A common method of pay per click advertising is on Google.

You’ve probably seen ads like these before:

example of pay-per-click advertising

The way it works is kind of like an auction. You get to bid an amount for your ad to show for certain search terms which can be as specific or broad as you wish.

Generally, the highest bidder gets the top position and lower bids are lower on the page. Make sense?

How PPC Advertising Can Grow Your Business?

All businesses need leads and new customer opportunities, unless you want to close down. If no one is going to your website, then no one can engage your services or purchase your product.

Pay-per-click advertising

PPC is incredible because it allows you to “bid” on specific and relevant phrases your customer may be searching for.

For example, say you sell accounting services, you could bid on phrases such as “lodge my tax return” “accountants in Sydney (or wherever you’re located)”, get the idea? If you have a mechanic shop, some search terms could be “get my car serviced”, “car repair quote”, “best mechanic in my area”.

There are a few tricks to make PPC work for you, otherwise you could lose out.

#1 - Select Intent Based Keywords

(e.g. if the potential customer searches for “accounting” that doesn’t signify they have any interest in hiring an accountant, they may be wanting to know really anything about accounting, There’s no way to tell with one word. You have to choose the phrases based on your specific marketing strategy and goals.

#2 - Use A Great Landing Page

A landing page is a purpose built webpage designed to capture lead information or get some other useful action. Don’t send them to the home page of your website (unless your homepage is designed like a landing page).

landing page explanation included in the blog The Path To Conversion blog written by Levi Sims

#3 - Have Great Systems In Place

Great systems in place to turn website visitors into paying customers or clients. Too often leads aren’t followed up with thoroughly enough, or there are poor systems of processes in place to get the best return from PPC. The good news is it’s so easy to set up all these great systems (such as automated follow up) in no more than a day or two.

Why PPC?

  • Pay per click is a proven standalone strategy, or can be used as part of a broader, more comprehensive marketing strategy.
  • Let us ask you… how much is it costing you by not having PPC implemented or by having it implemented less than optimal? It could be a game changer for your business, especially considering how “digital” the world is going
  • People spend more and more time-on phones and computers, and if you’re not advertising where your potential customers or clients are, there’s likely a competitor who is.

*All of our solutions are unique and specifically tailored to align with your business goals, image and message.

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Contact Us

If you’re even a little curious how your business could benefit from PPC send us an email at [email protected] with what you’d like to achieve (or just to get more information) or call us on 1300 352 908.