You’ve probably seen ads like these before:
The way it works is kind of like an auction. You get to bid an amount for your ad to show for certain search terms which can be as specific or broad as you wish.
Generally, the highest bidder gets the top position and lower bids are lower on the page. Make sense?
All businesses need leads and new customer opportunities, unless you want to close down. If no one is going to your website, then no one can engage your services or purchase your product.
For example, say you sell accounting services, you could bid on phrases such as “lodge my tax return” “accountants in Sydney (or wherever you’re located)”, get the idea? If you have a mechanic shop, some search terms could be “get my car serviced”, “car repair quote”, “best mechanic in my area”.
(e.g. if the potential customer searches for “accounting” that doesn’t signify they have any interest in hiring an accountant, they may be wanting to know really anything about accounting, There’s no way to tell with one word. You have to choose the phrases based on your specific marketing strategy and goals.
A landing page is a purpose built webpage designed to capture lead information or get some other useful action. Don’t send them to the home page of your website (unless your homepage is designed like a landing page).
Great systems in place to turn website visitors into paying customers or clients. Too often leads aren’t followed up with thoroughly enough, or there are poor systems of processes in place to get the best return from PPC. The good news is it’s so easy to set up all these great systems (such as automated follow up) in no more than a day or two.