…lets say a video, a great way to leverage its value is to convert it to an audio file (now you have a podcast), and transcribe it to a blog post. This gets you more exposure to potential customers from one piece of content.
The same (or slightly modified) piece of content can then be posted on various platforms, such as your Facebook page, Instagram, YouTube, LinkedIn, Blog, Twitter for even more exposure.
This is the way to do content marketing that works. You need to have volume and that doesn’t mean necessarily more. It means being more resourceful and creative with what you have.
Content marketing doesn’t have to be huge blog posts, or hour-long podcasts or videos. Even a 2 minute video, or a short article makes for great content!
What do we mean by that?
The fastest way to get more people viewing and engaging with your content is by running paid ads, so content marketing is perfect to complement paid advertising (like PPC), as it only costs you some time to create and distribute the content.
Then you can sit back and reap the rewards.
And then either write an article about it, record you talking about it, or record a video about it. It doesn’t have to be long, just something helpful.
Or turn them into other forms. Say you wrote an article… could you record you reading it out or filming yourself for a video? Create as many pieces of content that you practically can, at minimum twice a week. We’d recommend everyday ideally.
On your Facebook, Instagram pages and other social media accounts. Upload videos to YouTube and upload podcasts to popular podcast services like iTunes. If you have a lot of content you can schedule them to go out on different days, so you appear consistent in the public eyes.