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these days, you need way more than university Degrees or profession-relevant Diplomas or Certificates.
Same goes for having a great personality or sales spiel which, while potentially useful, also doesn’t guarantee either that you’ll end up on the right path to the pinnacle of success.
Have you been told that you could “sell ice-cream to an Eskimo”? OR perhaps, instead of being known as a “super salesperson”, your business armoury consists of multiple academic qualifications which could only have been obtained by someone who is intelligent and smart and worked hard at their studies.
Maybe YOUR talents encompass both sets of attributes, that is, you’re wonderfully qualified academically PLUS you have “the gift of the gab”? What a great combination, surely one that cannot fail?
Academic qualifications and plus-size personalities are just a small part of what’s needed in this NEW era, that’s right NEW era of personal and corporate communications success essentials.
In fact, it’s well understood by SUCCESSFUL entrepreneurs, business owners and managers that the two KEY INGREDIENTS to SUCCESS and PROFIT in business are … SERVICE and MARKETING!
A great definition of “marketing” is:
But how can you interest potential customers and existing clients in your products and/or services if they don’t know:
The answer to these simple questions lays in employing the qualified help of a professional digital services marketing agency such as ourselves – “Social Media Solution”.
You’ve heard of Business Planning, right?
What about having a Marketing Plan? Do you have one?
Whether you do or you don’t, let’s explore some of the MARKETING aspects that need to be incorporated into your SUCCESS BUSINESS PLANNING.
Here we are going to focus on two things – YOUR WEBSITE and YOUR SOCIAL MEDIA.
Do you love it or maybe feel somewhat ambivalent about it?
Do you currently look at it as a “necessary evil”?
Or do you feel that it’s a prolific timewaster that offers no tangible benefit for businesses, perhaps?
In our view, at Social Media Solution, after many, many years and experiences (AND experiments) with social media,
Tell you why in more detail shortly.
Which, if any, of the following social media platforms is your business featured on –
The type of business you have, to a very large degree, will determine which of these platforms are likely to be beneficial for your particular business.
For instance, if you have an accounting practice specialising in forensic audits, then a presence on Tik Tok is highly unlikely to be of any use to you.
Conversely, you should have ACTIVE accounts on Facebook, LinkedIn, Instagram and Google My Business.
Simply put – because, as with your website, your social media pages and posts will often be the determining factor as to whether or not a potential client will contact you or instead, go to a competitor. OUCH!
Note that we used the word:
Now nobody realises better than us that many, if not most, business owners/operators are TIME-POOR!
Therefore, you can’t afford to have a large slice of your day taken up with social media marketing. True?
However, properly managed, this activity can be done in a highly productive fashion with you having to devote very little of your precious working-ON-the-business time to it. Best of all – Social Media Solution will teach you how!
It’s great for BRAND establishment and maintenance and even RE-BRANDING, for example.
Sure, you could use in-your-face “but wait – there’s more!” TV advertising for that but seriously, does your business have the financial capacity to conduct an extended “shotgun approach” television advertising campaign?
Besides, most of us I daresay already have sufficient steak knives in the kitchen drawer.
At Social Media Solution we understand that rather, the implementation of well-thought-out,
are the way to market profitably. In essence,
wherein it’s YOU who determines who YOU want to target, for what PURPOSE you want to target them and at what INVESTMENT cost.
And an INVESTMENT is what good social media marketing truly is.
We haven’t even touched on the matter of social media advertising yet, such as Facebook Ads, Google Ads, LinkedIn Ads and the like.
That is another subject in itself, one that’s better covered separately at another time.
Social Media Solution can help you with all of that and much, much more in fact. Let us help you make YOUR business more profitable.
We’re a ONE-STOP-SHOP for all things digital.
Be it a large or small project, seriously, we don’t mind.
We do pretty much everything to help you position your business how you want it to be and we’ll even educate you, train you and/or your key staff along the way if you want!
there’s no point in delaying, is there?
Get in touch with us NOW and if you do, we’ll even conduct a comprehensive FREE social media audit of your business within two business days of you requesting one.
Learn the secrets to taking your business to the next level.